Firms' international revenues help diversify revenue sources and reduce reliance on home markets, yet remain hard to grow given complex regulations, cultural differences and

fierce competition. Grounded in the resource-based view, we argue that social sustainability is a valuable, rare, inimitable and non-substitutable resource that promotes [...]

Blue economy advocates the sustainable use of marine resources while fostering economic growth and environmental preservation. Yet many business sectors still pursue extractive

practices that undermine marine ecosystems and disregard consumers' sensitivity. This gap between principles and practices underscores the need for approaches that [...]